After researching and experimenting with different themes, i was still interested in the concept of recycable fashion. I researched the topic, and tried making a dress out of newspaper I was really pleased with the outcome and therefore was interested in studying the topic further.
The Cycle of Fashion
Fashion is always being renewed and is all about the new trends which is why there is so much clothing waste. I decided to look in to the cycle of fashion and how we can help to ensure there isn't fashion waste. First I looked into quotes that discuss mass clothing consumption. This quote by Nicolas Barbon made in 1690 discusses promoting of new fashions and how people keep buying new clothes without getting the use out of there old clothing:
Fashion is always being renewed and is all about the new trends which is why there is so much clothing waste. I decided to look in to the cycle of fashion and how we can help to ensure there isn't fashion waste. First I looked into quotes that discuss mass clothing consumption. This quote by Nicolas Barbon made in 1690 discusses promoting of new fashions and how people keep buying new clothes without getting the use out of there old clothing:
`'Those Expences that most Promote Trade, are in Cloaths and Lodging: In Adorning the Body and the House, There are a Thousand Traders Imploy'd in providing Food. Belonging to Cloaths, is Fashion; which is the shape or Form of Apparel. In some places, it is fixt and certain; as all over Asia, and in Spain; but in France, England, and other places, the Dress alters; Fashion or the alteration of Dress, is a great Promoter of Trade, because it occasions the Expence of Cloaths, before the Old ones are worn out: It is the Spirit and Life of Trade; It makes a Circulation, and gives a Value by Turns, to all sorts of Commodities; keeps the great Body of Trade in Motion; it is an Invention to Dress a Man, as if he lived in a perpetual Spring; he never sees the Autum of his Cloaths [...] The Promoting of New Fashions, ought to be Encouraged, because it provides a Livelihood for a great Part of Mankind.'
Even though this quote was made in 1690 it is still very relevant today. The head of Americas consumer union, Dexter W. Masters, was quoted saying,
'When design is tied to sales rather than to product function as it is increasingly, and when marketing strategy is based on frequent style changes, there are certain almost inevitable results: a tendency to the use of inferior materials; shortcut in the time necessary for sound product development; and a neglect of quality and adequate inspection. The effect of such built in obsolescence is a disguised price increase to the consumer in the form of shorter product life, and often, heavier repair bills'
'When design is tied to sales rather than to product function as it is increasingly, and when marketing strategy is based on frequent style changes, there are certain almost inevitable results: a tendency to the use of inferior materials; shortcut in the time necessary for sound product development; and a neglect of quality and adequate inspection. The effect of such built in obsolescence is a disguised price increase to the consumer in the form of shorter product life, and often, heavier repair bills'
This quote discusses the way items are produced in a way so that they have a shorter product life which means the public have to keep buying new products which is the main cause for mass consumption. Next, I decided to look into different ways that help with mass consumption of clothing by looking into different cycles of fashion.
RECYCABLE FASHION NOTES...
Look at campaigns, publicity, documentary / raising awareness?
Target audience : younger generation not to focus on the fashion industry.
define the definition of `the power of photography in campaigns `?
research into eco campaigns and photography.
how you can change peoples behaviors with imagery?
library research...
- `The power of the image` 791.43 KUH / what effect it has on audiences keeping in mind what my project is about?
-research into Visual Propaganda / trying to make people believe in things.
- `Liz Wells, a critical introduction` 770.1 / theatrical books on photography - define?
http://www.youtube.com/watch?v=XxFWo4sCzCs&feature=player_embedded
Look at campaigns, publicity, documentary / raising awareness?
Target audience : younger generation not to focus on the fashion industry.
define the definition of `the power of photography in campaigns `?
research into eco campaigns and photography.
how you can change peoples behaviors with imagery?
library research...
- `The power of the image` 791.43 KUH / what effect it has on audiences keeping in mind what my project is about?
-research into Visual Propaganda / trying to make people believe in things.
- `Liz Wells, a critical introduction` 770.1 / theatrical books on photography - define?
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