daily mail article
The trend revived by the recession to make do and mend has been taken to another level by contestants vying for the Miss England crown.
The models will strut the catwalk in Birmingham today in an array of rubbish for an eco fashion challenge.
The 64 contestants have created outfits fashioned from anything they could recycle including old magazines, crisp packets and even an umbrella.
Miss Birmingham, Natalie Cutler, 21, said she had the help of a fashion student friend to make her outfit from scrap car parts.'I washed all the engine oil off them first,' she explained. 'I wouldn't call it rubbish exactly. It's really good to encourage recycling and protecting the environment.'
Her outfit consists of foam from car seats for shoulder pads, crushed headlights to detail the neckline and recycled car mats made into boots.
Miss London Rissikat Bade, 21, was inspired by her love of music to create a revealing outfit made completely from records.
Meanwhile, Miss Essex Bethany Tamsett created a skirt from an umbrella and Miss Middlesex Laura Gregory raided her cutlery draw to decorate her dress with spoons.
Miss South Yorkshire Hannah Higgins stayed true to her roots by wearing a corset made from Yorkshire tea bag boxes, complete with a skirt made from the tea bags, while Miss Hertfordshire Sophie Chyssaphes wore a dress fashioned from magazine pages.
The girls are hoping their eco outfits will impress the judges as they compete to win the coveted Miss England title.
The winner will go onto to compete in the Miss World competition, which will to be held in the UK for the first time in decades this November and attracts a massive worldwide audience of two billion.
H&M Launches Global Clothing Recycling
December 6, 2012 – Times Newspaper
H&M Launches Global Clothing Recycling
Related Stories
H&M has partnered with I:Collect (I:Co) to launch a clothing collection initiative next year, the fashion retailer has announced.
Beginning February 2013, customers will be able to donate used garments — any piece of clothing will be accepted, of any brand — at all H&M stores in the chain’s 48 markets worldwide. I:Co then repurposes the collected clothes, and customers will receive a voucher for each bag of clothing they donate.
According to H&M, as much as 95 percent of clothes that end up in a landfill every year could be re-worn, reused or recycled. The company says it wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers.
In April, Marks & Spencer announced its Shwopping campaign, which also encourages customers to recycle old clothing at M&S clothing stores. The retailer, which set a goal of recycling as many clothes as it sells — 350 million a year — gives all of the “shwopped” clothes to Oxfam.
The new clothing collection initiative is the most recent addition to H&M’s Conscious program, intended to create more sustainable fashion, the retailer says. This includes being the No. 1 user of organic cotton worldwide and banning perfluorinated compounds, or PFCs, in all of its products ordered after Jan. 1, 2013.
Last year, H&M debuted its environmentally friendly fashion line, the Conscious Collection, made from sustainable materials including organic and recycled fibers.
But in March of this year, Greenpeace alleged that clothing from H&M, Adidas, Ralph Lauren and Nike, among others, discharges a significant amount of hazardous chemicals into water systems when washed by customers. Among the samples that Greenpeace tested, those companies’ clothes emitted the highest percentage of nonylphenol ethoxylates on the first wash, according to “Dirty Laundry: Reloaded: How big brands are making consumers unwitting accomplices in the toxic water cycle.“
According to H&M, as much as 95 percent of clothes that end up in a landfill every year could be re-worn, reused or recycled. The company says it wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers.
In April, Marks & Spencer announced its Shwopping campaign, which also encourages customers to recycle old clothing at M&S clothing stores. The retailer, which set a goal of recycling as many clothes as it sells — 350 million a year — gives all of the “shwopped” clothes to Oxfam.
The new clothing collection initiative is the most recent addition to H&M’s Conscious program, intended to create more sustainable fashion, the retailer says. This includes being the No. 1 user of organic cotton worldwide and banning perfluorinated compounds, or PFCs, in all of its products ordered after Jan. 1, 2013.
Last year, H&M debuted its environmentally friendly fashion line, the Conscious Collection, made from sustainable materials including organic and recycled fibers.
But in March of this year, Greenpeace alleged that clothing from H&M, Adidas, Ralph Lauren and Nike, among others, discharges a significant amount of hazardous chemicals into water systems when washed by customers. Among the samples that Greenpeace tested, those companies’ clothes emitted the highest percentage of nonylphenol ethoxylates on the first wash, according to “Dirty Laundry: Reloaded: How big brands are making consumers unwitting accomplices in the toxic water cycle.“
Shwopping is the new shopping, darling: Joanna Lumley launches clothes recycling initiative for M&S
By Stephanie Hirschmiller - Daily Mail
PUBLISHED:10:29, 26 April 2012| UPDATED:14:22, 26 April 2012
Marks & Spencer joined forces with Joanna Lumley to launch Shwopping, its new permanent nationwide sustainable fashion and clothes recycling initiative.
M&S filled an entire street in East London’s Brick Lane fashion district with the equivalent amount of clothing that we throw into landfill every five minutes – almost 10,000 items.
M&S filled an entire street in East London’s Brick Lane fashion district with the equivalent amount of clothing that we throw into landfill every five minutes – almost 10,000 items.
Joanna Lumley is not only the face of the campaign but also the retailer’s first ever global eco and ethical ambassador for its ethical initiative, Plan A.
'I’m really excited to be working with M&S and have long admired Plan A,' enthused Lumley. 'Their latest initiative, Shwopping, is all about getting customers to recycle unwanted clothes every time they shop at M&S. It’s a big, bold campaign and a first for the high street.'
'I’m really excited to be working with M&S and have long admired Plan A,' enthused Lumley. 'Their latest initiative, Shwopping, is all about getting customers to recycle unwanted clothes every time they shop at M&S. It’s a big, bold campaign and a first for the high street.'
'We’re asking people to open their hearts, their minds and their wardrobes. Remember we used to just throw away plastic bottles. Now we recycle them without even thinking about it. We need to do the same with clothing. Bring in something old; buy something new. Swap and shop. It’s that simple.'
The campaign is aimed to kick start a ‘buy one, give one’ culture on the UK high street and stop one billion garments being thrown into UK landfill each year – a colossal one in four items that are actually sold.
All M&S customers will now be able to hand in any old or unwanted item of clothing - of any brand. The items will then be reused, resold or recycled through campaign partner Oxfam.
The money raised will go to help people living in poverty. M&S pledges that not a single item will go to landfill and the ultimate aim for the retailer is to recycle as many clothes as it sells – 350 million items a year.
Says M&S CEO Marc Bolland: 'We’re leading a change in the way we all shop for clothing, forever. This is the right, responsible move for the UK’s biggest clothing retailer and the ultimate goal is simple – to put a complete stop to clothes ending up in landfill.'
'We want to get back one garment for every one we sell. For us that’s 350 million a year. It is a big number, but with our customers’ help, we will do it.'
The campaign is aimed to kick start a ‘buy one, give one’ culture on the UK high street and stop one billion garments being thrown into UK landfill each year – a colossal one in four items that are actually sold.
All M&S customers will now be able to hand in any old or unwanted item of clothing - of any brand. The items will then be reused, resold or recycled through campaign partner Oxfam.
The money raised will go to help people living in poverty. M&S pledges that not a single item will go to landfill and the ultimate aim for the retailer is to recycle as many clothes as it sells – 350 million items a year.
Says M&S CEO Marc Bolland: 'We’re leading a change in the way we all shop for clothing, forever. This is the right, responsible move for the UK’s biggest clothing retailer and the ultimate goal is simple – to put a complete stop to clothes ending up in landfill.'
'We want to get back one garment for every one we sell. For us that’s 350 million a year. It is a big number, but with our customers’ help, we will do it.'
A specially created Facebook app will allow customers to share their experiences and see how many clothes are being shwopped at their local store.
The launch coincides with the opening of the ‘Shwop Lab’ in collaboration with London College of Fashion’s Centre For Sustainable Fashion.
The pop-up space, open until 9 May at the Old Truman Brewery on London's Brick Lane, will explore the future of fashion through a series of collaborations with leading UK lights in sustainable fashion and design.
M&S has worked with Oxfam on clothes recycling for four years. In 2008 the two organisations launched the Oxfam Clothes Exchange. The scheme incentivised people to take their old or unwanted clothes back to Oxfam stores in return for a £5 money off voucher.
Since that launch, the Exchange – which will continue to operate – has seen over 10 million items of clothing donated, worth an estimated £8 million to the charity.
The launch coincides with the opening of the ‘Shwop Lab’ in collaboration with London College of Fashion’s Centre For Sustainable Fashion.
The pop-up space, open until 9 May at the Old Truman Brewery on London's Brick Lane, will explore the future of fashion through a series of collaborations with leading UK lights in sustainable fashion and design.
M&S has worked with Oxfam on clothes recycling for four years. In 2008 the two organisations launched the Oxfam Clothes Exchange. The scheme incentivised people to take their old or unwanted clothes back to Oxfam stores in return for a £5 money off voucher.
Since that launch, the Exchange – which will continue to operate – has seen over 10 million items of clothing donated, worth an estimated £8 million to the charity.
The Future of Fashion
The future of fashion: ethical, sustainable, online
The future of fashion: ethical, sustainable, online
The future of fashion is set to be more sustainable, ethical, inclusive and all about the internet.
In this section we explore how the way we buy, choose and expect our clothes to be designed is changing dramatically and give an insight into a career in fashion design so you can plan your future in fashion.
For more on how technology is affecting fashion design read an article on The future of fashion
Sustainable and ethical fashion
Anti waste
Mark Liu launched Zero Waste, a range of women’s fashion that didn’t cut off an waste any materials, at London Fashion Week in 2007. By using a cutting technique designed to save the fabric typically wasted in pattern cutting (approximately 15% of the material) and sewing each garment to make waste into interesting details, Liu reduces waste and manufacturing costs.
www.stique.com
Recycled materials
From Somewhere re-thinks the fashion industry's rubbish, reclaiming and up-cycling as a design solution to an environmental problem. It's a sustainable fashion label run by Orsola de Castro and Filippo Ricci that makes womenswear collections with luxury designer pre-consumer waste - such as proofs, swatches, production off-cuts and end of rolls.
The operating principle behind the label is simple: what happens to the fashion’s industry’s production surplus and leftovers at the end of each season?
They call what they do “up-cycling” rather than recycling, and design is the way they turn scraps into beautiful clothes that take into account the balance between consumption and disposal.
In October 2008 From Somewhere won the Designer of the Year and Innovation RE:Use award at the RE:Fashion awards.
www.fromsomewhere.co.uk
The operating principle behind the label is simple: what happens to the fashion’s industry’s production surplus and leftovers at the end of each season?
They call what they do “up-cycling” rather than recycling, and design is the way they turn scraps into beautiful clothes that take into account the balance between consumption and disposal.
In October 2008 From Somewhere won the Designer of the Year and Innovation RE:Use award at the RE:Fashion awards.
Organic materials
John Patrick ORGANIC designs tailored, inspired eco fashion collections for men and women. Inhabitat describes Patrick’s work as the “next bold step for sustainable style and future-forward design”.
Patrick was one of the first designers to develop a direct relationship with organic farm collectives in Peru, where he travelled early in his career to learn more about the production of cotton and handspun alpaca wool. Since then, Patrick has helped increase the use of botanical dyes, recycled fabrics, and organic wool yarns, while revitalizing traditional techniques such as hand-weaving and whole-animal leather production.
www.johnpatrickorganic.com
Patrick was one of the first designers to develop a direct relationship with organic farm collectives in Peru, where he travelled early in his career to learn more about the production of cotton and handspun alpaca wool. Since then, Patrick has helped increase the use of botanical dyes, recycled fabrics, and organic wool yarns, while revitalizing traditional techniques such as hand-weaving and whole-animal leather production.
Fairtrade
The Fairtrade Foundation, which awards the Fairtrade mark, defines fair trade as being “about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world”. It strives to ensure companies pay sustainable prices and operate in a fair and just manner when in business with those who are often the most put upon in society.
People Tree is one fashion designer / retailer that takes fair trade seriously. Most of the brand’s organic cotton carries the Fairtrade mark and is working towards getting approval for its remaining producers.
“Fair Trade enables producers in the poorest communities of the world to work their way out of poverty, and look forward to a more positive future for themselves, their families and their communities,” says People Tree spokesman Antony Waller.
“For consumers they know that buying Fair Trade products means that they are an active part of the solution of world poverty, and are helping to send a strong message to multinational companies to rethink their trading policies in the developing world.”
People Tree has experienced growth across its online andwholesale business during the recession as people look for quality garments that they feel good about and can wear from season to season.
“Distrust in the financial markets has led people to question business practice and we have seen great support for companies like People Tree who are 100% fair trade,” says Waller. The company has recently collaborated with Harry Potter star Emma Watson on a line, which has helped the brand reach a younger audience.
www.peopletree.co.uk
“Fair Trade enables producers in the poorest communities of the world to work their way out of poverty, and look forward to a more positive future for themselves, their families and their communities,” says People Tree spokesman Antony Waller.
“For consumers they know that buying Fair Trade products means that they are an active part of the solution of world poverty, and are helping to send a strong message to multinational companies to rethink their trading policies in the developing world.”
People Tree has experienced growth across its online and
“Distrust in the financial markets has led people to question business practice and we have seen great support for companies like People Tree who are 100% fair trade,” says Waller. The company has recently collaborated with Harry Potter star Emma Watson on a line, which has helped the brand reach a younger audience.
Thrift
Taking a thrifty approach to the fashion you buy and wear can be a consuming pastime. Hunting through racks of clothes in a charity shop and coming up with a designer find is not unheard of. There is also the added bonus of knowing that your purchase has helped put money towards a good cause. In these recessionary times, the low prices are another appealing trait of charity shop shopping.
Oxfam is a prime example of a charity shop that has explored the nation’s passion for a bargain. Oxfam opened its first charity shop in 1947 on Broad Street, Oxford. It was the brainchild of the Oxford Committee for Famine Relief (later Oxfam) and was set up to help Greek civilian victims of World War II. The charity now has more than 700 stores across the UK, stocking everything from clothes to cutlery donated by the public and organisations.
In September 2007, Oxfam launched its first online shop, which now makes more each week than any of the charity’s individual high street stores. It followed this in 2008 with a collaboration with High Street behemoth Marks & Spencer. Under the clothes exchange scheme the public can donate unwanted M&S clothing to Oxfam and receive £5 M&S vouchers in return. So far the scheme has raised £2m for Oxfam.
Oxfam opened three boutiques in 2008 across London featuring selected vintage pieces alongside Fair Trade labels and pieces redesigned by fashion students. Jane Shepherdson, chief executive of Whistles and former brand director at Topshop, consulted on the scheme on a pro bono basis. A further four stores have since been opened across the UK.
In keeping with the trend towards online shopping, the charity plans to open a section dedicated to vintage clothing, supported by blogs and advice, in April 2010.
www.oxfam.org.uk/fashion
Oxfam is a prime example of a charity shop that has explored the nation’s passion for a bargain. Oxfam opened its first charity shop in 1947 on Broad Street, Oxford. It was the brainchild of the Oxford Committee for Famine Relief (later Oxfam) and was set up to help Greek civilian victims of World War II. The charity now has more than 700 stores across the UK, stocking everything from clothes to cutlery donated by the public and organisations.
In September 2007, Oxfam launched its first online shop, which now makes more each week than any of the charity’s individual high street stores. It followed this in 2008 with a collaboration with High Street behemoth Marks & Spencer. Under the clothes exchange scheme the public can donate unwanted M&S clothing to Oxfam and receive £5 M&S vouchers in return. So far the scheme has raised £2m for Oxfam.
Oxfam opened three boutiques in 2008 across London featuring selected vintage pieces alongside Fair Trade labels and pieces redesigned by fashion students. Jane Shepherdson, chief executive of Whistles and former brand director at Topshop, consulted on the scheme on a pro bono basis. A further four stores have since been opened across the UK.
In keeping with the trend towards online shopping, the charity plans to open a section dedicated to vintage clothing, supported by blogs and advice, in April 2010.
Inclusive fashion
Sitting on a hospital ward in a gown can often heightens a patient’s feeling of vulnerability. The Department of Health and the Design Council have teamed up to overcome this issue with their Design for Dignity scheme. Patient gowns are just one aspect of hospitals that are being addressed by selected design teams under the scheme, which will tackle ward layouts, toilet and washing experiences in hospitals and more.
American fashion designer Ben de Lisi won the chance to redesign the traditional hospital patient gowns so that they significantly reduce the risk of physical exposure, cater for differences in patient size, cultural and religious preferences and are appropriate for a range of activities including sleeping, resting journeys to and from the toilet/bathroom and leaving the ward.
Prototypes of the new gowns were revealed in Spring 2010. Find out more about the project atwww.designcouncil.org.uk/dignity
American fashion designer Ben de Lisi won the chance to redesign the traditional hospital patient gowns so that they significantly reduce the risk of physical exposure, cater for differences in patient size, cultural and religious preferences and are appropriate for a range of activities including sleeping, resting journeys to and from the toilet/bathroom and leaving the ward.
Prototypes of the new gowns were revealed in Spring 2010. Find out more about the project at
Online fashion
Fashion shows are evolving. The rise and rise of social media has meant that images from catwalk shows are now sent out minutes after a show finishes via Twitter so the public no longer has for magazines to hit the shelves months later. Comment swirls around the internet on blogs, forums and fashion websites about the collections well in advance of the clothes hitting the shelves.
“By streaming their shows online, brands take ownership of this real-time fashion communication, in an environment which they can influence, instead of letting others do it for them,” says the Business of Fashion founder Imran Ahmed.
According to Ahmed , the amount of brands streaming their collections online is growing from season to season. Some have even experimented with the process for A/W 2010.
However this implies significant change for the fashion system as a whole; when shows happen, when clothes are sold, and how they reach the consumer. We are only at the beginning of the internet revolution in fashion.”
Whether this means brands will abandon live shows is unclear. Replicating the experience of watching a show live and the energy they emit suggests that for the moment the show will go on.
Fashion retail has already been a huge success online. Whether it’s maternity wear and baby clothing on offer from Jojo Maman Bebe or upmarket designer clobber from Net-a-Porter, the quality of the fashion designs they sell must be complemented with an efficient transaction process, and a bit of brand sparkle for a fashion retailer to stand out online. Read more about how Net-a-Porter survived the dotcom bust thanks to its approach to service design. Amanda hunt.com
According to Ahmed , the amount of brands streaming their collections online is growing from season to season. Some have even experimented with the process for A/W 2010.
However this implies significant change for the fashion system as a whole; when shows happen, when clothes are sold, and how they reach the consumer. We are only at the beginning of the internet revolution in fashion.”
Whether this means brands will abandon live shows is unclear. Replicating the experience of watching a show live and the energy they emit suggests that for the moment the show will go on.
Fashion retail has already been a huge success online. Whether it’s maternity wear and baby clothing on offer from Jojo Maman Bebe or upmarket designer clobber from Net-a-Porter, the quality of the fashion designs they sell must be complemented with an efficient transaction process, and a bit of brand sparkle for a fashion retailer to stand out online. Read more about how Net-a-Porter survived the dotcom bust thanks to its approach to service design. Amanda hunt.com
No comments:
Post a Comment